Bonus Line Technologies was built from real-world experience — not a boardroom.

After years of off-road riding, one thing became clear: gear needs to stay put. Whether you're hitting trails, crossing water, or navigating rough terrain, your setup should work with you, not against you.

That’s why we created the Rooster Cooler Caddy — a simple, rugged solution designed to secure your cooler and gear in seconds.

No unnecessary complexity. No over-engineering. Just a reliable platform that does its job every time.

We’re here to build products that riders actually use — and can’t go without once they have them.

 

Charles Polito